Welcome to Holly Health! Our full name is 'Holly Health Ltd'. We are called "we", "us", "our", or "Holly Health" in this Privacy Notice).
We talk about our website (https://hollyhealth.io) (the "Site"), our mobile application (the "App" or "Holly Health Habit Coach"), and our "White Label Service" (also known as the "Powered by Holly Health Habit Coach" service) and anything we might provide in the future, together as Holly Health or as our "Platform".
Holly Heath provides a digital coach (the Holly Bird) to help develop small healthy habits, and our services are as described on the Platform (our "Services").
Let's start with some key points, which you'll find more detail on below:
- The Holly Health app collects information from you, including things like your name, email, health behaviours, demographics and medical conditions, in order to tailor the health coaching and content within the service, to be more useful. We never share personally identifiable user information externally, without your explicit permission - for example, we may ask if you'd like to be part of a research study where a specific university team may be able to see the information, or we may ask you if you'd like to share your Holly Health data with your doctor. This would be entirely optional and we would always explicitly ask for your consent first.
- The Holly Health "White Label Service" (also known as the "Powered by Holly Health Habit Coach" service), in use by Better UK, does not capture any personally identifiable information about you.
- We do share an overall summary of average, non identifiable, insights (otherwise known as aggregated data) with select parties, such as primary care clinics/GP practices, NHS partners, white label service partners, and researchers, for the purpose of improving care and understanding population health challenges. It is not personally identifiable; therefore, your personal information would not be shared in this way. We may also share anonymised insights in the form of user comments, testimonials, or interview snippets, for the purpose of service evaluation and marketing.
- Holly Health is fully GDPR and DTAC compliant, meaning we take privacy, data protection, clinical safety and usability very seriously, and meet NHS digital health service standards. If you have any questions on our policies or would like help with something, you can email us using hello@hollyhealth.io.

